Originally conceived as place for Buell owners to congregate ATC has become a conduit between BMC, owners and after market parts suppliers. ATC has no, nor does it wish to have , official relationship with HD/BMC or any other organizations. This enables ATC to be completely neutral and focus on the best interests of its members. ATC has been careful not to compete with any other organizations but has on occasion offered to share resources.

MEMBERS - ATC offers membership discounts, a forum, product reviews and technical tips. Many members decided what products they're going to buy based on information they get either on the forum, from product reviews or at member gatherings. We have monthly organized rides throughout the North East and bi-monthly gatherings at various motorcycle hangouts.

DEALERS - ATC is a resource for doing much of the "hand holding" often necessary with new Buell owners. Dealers can also purchase banner space on the forum which has proven to generate much more additional business via cyber space. In time, ATC will be providing a service where dealers can have mass mailings to the ATC membership gaining them a 100% targeted demographic audience. The reason this is done through ATC is to protect the privacy of its members. ATC also makes it a point to have rides to the various local dealers.

AFTER MARKET SUPPLIERS - ATC has become the best way to reach the Buell community with new products due to the size of our membership and the fact there are no more Buell specific magazines. The suppliers get the same benefits as the dealers with respect to banners and mailings.

BRAG - A Buell owner would not get the benefits of a BRAG membership through ATC exclusively. ATC does not compete with BRAG by offering benefits like insurance discounts, shipping, magazines or rides in the same area. Unlike BRAG, ATC is not restricted to the policies of HD which enables ATC to provide our own benefits and services.

BMC/HD - Particularly through the ATC forum HD/BMC has an opportunity to see what Buell riders really think. There will always be the few who just like to complain about anything on the forum but ATC has been able to minimize these posts thus preventing the forum turning into another Buell bashing forum. ATC is usually where people first learn about new Buell products such as the new Lightning. Within one hour of Boston HD/Buell unpacking their first bike, pictures and riding impressions were posted on our forum.

(About me). I've been riding sport bikes for over 17 years and have worked as a mechanic in various dealers. In the late 90's I saw Bubba Blackwell jumping cars and riding his S1. I bought my first Buell after seeing that event. ATC was a tremendous help for me sorting out my '97 M2 and many of the friends I have today I met through ATC. I was one of the original Black Sheep which in turn resulted in the sale of many Buell's. The organization was originally started as joke where we'd put Japanese rising sun kill flags on our tanks just to intimidate the metric (a term we coined) sport bikes. They'd see our bikes, start asking about them and eventually many people ended up buying Buell's. After Jay became ill and he wasn't up to running ATC, he called me about taking over the club and I jumped on the opportunity.

I am a Buell bigot and have long felt Buell could sell a lot more motorcycles then it does. My long range goal is to turn ATC into a full time occupation by servicing riders, after market suppliers and BMC. In less then 3 months I have completely changed the look and feel of the ATC website which has resulted quadrupling ( from 2 - 8) the number of advertisers, increasing the hit rate over 400% (400 to over 4,000 a week) and it looks like an approximate 40% rate of return on membership renewals (to early to calculate). I'm not prepared to share all my long-term objectives at this time but I can assure you they will continue to benefit Buell and American Thunderbike Club.

Thanks,
Scott Berry
Director of ATC